To increase pageviews, you need to think beyond that. Pageviews are people who come to your blog trying to find the solution to a problem they have.If you have stellar content that solves their problem, great! But you also need the entire experience to be pleasant to them.
Have you realized that your website appearance might be driving people away from your amazingly valuable content?
Optimizing your website, having good looking high-quality images, Pinterest-ready graphics, readable fonts, and a beautiful logo, all of that make for a better experience to your reader.
Making sure that your readers have a great experience will not only keep them coming back later but will also encourage them to spend more time clicking through different pages. Thus, contributing to that little thing you want: to increase pageviews.
My blog makeover and how it helped increase pageviews
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14 months ago I started this blog. My intentions with it were very simple! All I wanted was to have a little corner where I could write about my experiences and share my life with family and friends.
About two months ago, when the blog was a year old, I realized it deserved a lot more love than what I’d been giving it. It was being hosted on wordpress.com and I used a free theme. I kinda liked my logo, but I wanted to change for something cuter! When my mom said it looked like a traffic sign, I realized I had to change it right away!
It certainly needed a complete makeover, but I had no idea of where to start. That’s when I found Abby Lawson from Just a Girl And Her Blog. She has a beautifully designed website, with a clear focus, and she gives a lot of blogging tips.
She also teaches a course that goes more in-depth into blogging and has numerous tech tutorials, called Building a Framework. I saw the course and I kept coming back to her website for over a month until I decided to buy it. I gotta tell Ya, it was the best decision I’ve made.
Since then, I’ve changed almost everything you see on the blog and started writing consistently, increasing my pageviews by 600%. I’m still taking the course, but I have already seen major changes to my traffic!
Create a focus statement
One of the first lessons of Building a Framework was to create a focus statement to my blog. In order to create a focus statement, you obviously need to know what the focus of your blog is, and believe it or not I had no idea.
I had no idea who I wrote to anymore. At that point, I was writing about everything under the sun. I had been wanting to have a clearer focus for a while, but I just couldn’t figure out how to narrow down my topics.
Building a Framework helped me discover that my main topics are Family, Food, and Faith. I now know that I write to the people who care for their families and want to enjoy an amazing life together.
When I figured that out I was able to come up with my Blog’s focus statement: My blog focuses on helping people create a family life that they love and enjoy every day. You can read more about this on my that’s me! page.
My blog’s focus is very clear as soon as you land on the homepage, right below my logo:
Having a focus statement will allow you to create your content and design in a way that will resonate with your readers! This way, they won’t be confused. They can come back to your website knowing what they will find, and excited to read your content. Therefore, helping increase pageviews!
Merging from wordpress.com to a self-hosted wordpress.org website
Even before I started Building a Framework, I merged my wordpress.com hosted blog to a self-hosted wordpress.org blog. If you want to know the reasons why having a self-hosted website is better, you can read more about it here.
Right now, I’m only gonna talk about how being able to have control over my SEO has helped me increase my pageviews.
When I merged my blog to wordpress.org, I was able to add the Yoast SEO plugin, which helps you assess your entire blog post and find the improvements you need to make for it to rank better in search engines like Google.
This change had a huge impact on my pageviews, helping it increase by 600% like I mentioned above. It sounds scary to transfer your blog from one platform to the other, but when I did it I had a lot of help and assistance from Bluehost, making the whole process very smooth.
How to create a new logo
If you have a logo that doesn’t represent your brand well, you need to step up your game. Create a professional, well-designed logo. My first logo was designed by me, and although I love to design, I didn’t know how to use Photoshop very well at the time. It was something very simple, but it didn’t represent my brand well.
This is what it looked like:
For the new logo I have, I downloaded a design package from Creative Market and changed it up a bit in a way that matched my brand and concept. They have unique graphics, fonts, stock photos, WordPress themes, and more!
If you don’t know how to design, I highly recommend looking into their library of graphics and checking if you can find something that resonates with your brand. It’s free to create an account with them and they also have FREE goods every week, which you can download and save to use later.
Have professional photographs of yourself taken
When I visit a new website or a blog I have never visited before, I go to the about me page, looking for more info on the author. Who are they? What’s their story? Why can they help me?
When someone comes to your website for the first time, they’re most likely going to visit your about me page so they can get to know you better. They want to see your face, they want to get closer to you.
That’s why it’s very important to have professional photographs of yourself taken. This way, you can add them on your about me page, on your BIO right on the sidebar, and wherever you see fit.
If you have a selfie or a photo with poor quality in your profile, this is gonna give your reader the impression that you don’t care about your website enough.
And… If you don’t care about the website, why should they think you care about them?
This photo on the left is the one I had on my profile before the makeover.
It’s certainly a high-quality image, but it’s not appropriate for my profile.
It has a lot going on, it’s a photo of me having summer fun at the pool.
Your profile photo needs to be clean, simple, and look professional.
The photo I have now is clean, simple, and professional. I had a local photographer (Rachel Dornquast from Distinction Studio) take it for me.
I wore a pink dress, that matches the color of my logo and design.
Having Pinterest-ready graphics can massively increase pageviews
Another thing I did after the makeover is that I started to have Pinterest-ready graphics on all of my posts! Pinterest-ready graphics are photos that have the correct size for Pinterest, and that have text on them. Photos with text do a lot better on Pinterest than just plain images.
Here’s an example of a Pinterest-ready graphic:
This graphic measures 735px x 1102 px. It’s the size suggested by Canva (a free designing website) for Pinterest.
I use both Canva and Photoshop for my Graphics.
Having those graphics on your blog will allow your readers to Pin images that will have a better performance on Pinterest than regular images would. This will increase the chances of having them repined by followers of the person who pinned it from your website.
I also installed a plugin called jQuery Pin It Button for Images. This plugin will add a little Pinterest icon (on hover) in every photo on my website, allowing readers to pin them directly to their Pinterest account with much effort.
The more you make it easier for people to share your content, the more they will share, increasing your pageviews.
Updating your WordPress theme
When I first merged to wordpress.org my theme was free and it had very limited functionality as well as customization options.
After checking out many pro bloggers websites and going through the first few chapters of Building a Framework, I realized how important it was to have control over what I can do with my site.
Changing my theme made my site look more professional, it allowed me to add a beautiful opt-in to my email list, images for the three main topics on my site, among other features.
I recommend getting a paid theme that offers features you consider important to have on your site. It’s not mandatory, but if you want to monetize your site and want to make it look more professional, it’s a better option.
Are you ready to dramatically increase pageviews?
I can’t wait to see you testing this makeover on your site and seeing your pageviews change just by how the way you’re changing its appearance.
As I said in the beginning, you definitely need to have stellar content that solves you reader’s problems. But only great content isn’t gonna cut it. You need strategies, you need a great appearance and, most importantly an amazing reading experience.
I hope this post helps you boost those pageviews and take your site to another level!
I’d love to hear your tips for website design and increasing your pageviews! How about you share them in the comments?