Have you been blogging for a while, but can’t figure out how to land sponsored content opportunities? Do you want to make money blogging, working with brands that you trust and love? In this post, you’ll learn how to do just that!I get asked a lot about how to make money blogging. A lot of people don’t believe you can actually get paid to blog, but the truth is that there are thousands of bloggers making thousands of dollars every single month. Some bloggers even make 7 figures annually. Can you believe it?
I’m not there yet, but I do make money from blogging and once you start getting paid to blog, your income goes up quickly if you work hard. But, you gotta be willing to put in the work, and it’s hard work. No kidding.
My husband and I opened a clothing company before I started my blog, and after a year, the blog + my Instagram page were bringing in a higher income than the online clothing store was.
We saw the potential the blog had, and this is one of the reasons why we shut down our other business and decided that I would focus my time and efforts on the blog.
There are tons of ways you can make money blogging.
A few ways you can make money blogging are:
- Selling products (courses, e-books, printables)
- Selling services (coaching, training, consulting, designing, copywriting)
- Affiliate marketing;
- Sponsored posts.
This is only to name a few. There are even more ways to make money blogging, but in this post, we’re going to focus on creating sponsored posts when working with brands.
I will share my best tips on how to find and apply for collaborations. Also, on how to proceed when working with them, so you can blow their mind and be highly sought after.
Do you wanna make money blogging? Here we go.
As I said before, blogging is hard work so I’m not going give you a magical formula that will allow you to make money blogging overnight. There’s no such thing. What I’m going to share here with you today are tools and tips that will allow you to improve your work and find brands that will hire you.
I’ve been working with brands for over a year now and it’s a little hard to get started, but once you do, it becomes a lot easier. Brands start seeing your work and trusting you as a blogger.
Create killer content
In order to work with large and renowned brands, you need to have amazing content! Not only because the brand wants to be well represented by you, but because your audience needs to have a reason to read your posts. With no audience, no one is going to want to hire you.
Be creative with the photos you put out there. You know how sometimes you have an incredible photo idea? When you finally execute it, it doesn’t look anything like what you had planned? This happened to me so many times before.
Sometimes, the photographer doesn’t get your vision at all. Other times, the location you chose for the shoot doesn’t allow what you had envisioned and so on. Make sure to learn the most you can about photography and copywriting so you can deliver the best content possible!
This sucks, but it happens all the time, so make sure to take as many shots as you can. This way, you’ll have room when selecting the images to be used on the post.
If for some reason, the type of sponsored post you’re writing allows you to use stock photos, make sure to select a very good one. Even if you have to pay for it. In the end, you’re getting paid for this job, so make sure to do your best!
Check out a few of my sponsored posts. I have original photography for all of them:
- Will Organic Foods Really Benefit your Child’s Health?
- Thomas & Friends Super Station (A Complete Toy Review)
- How to Plan & Prepare Healthy 30-Minute Weeknight Meals
They provide true, helpful information for my readers. I do my best to write words that have the power to change their lives in some way.
Your readers matter
When you write your content, always have your readers in mind. After all, it’s them you’re writing for. You’re writing about the brand and for your readers!
Ask yourself if what you’re writing is helpful, relatable and important to your audience. Is this going to improve their lives in some way?
Putting your best content out there will allow your readers to keep coming back for more. This way, your audience will grow, as people like and share what you post. It’s a win-win!
Great content will also open doors for you to create a long term partnership with the brand. Meaning, you’ll make even more money blogging!
Get paid what your work is worth
If you’ve been creating sponsored posts for some time now, you can skip this section. Go straight to the next.
If you’re just starting out, it’s ok to do a couple of posts in exchange for product. This will allow you to start gaining experience and putting yourself out there. It will build your confidence, and make you more comfortable working with brands.
Now, if you’ve been doing this for some time, you have to come up with some rates! After all, you wanna make money blogging. Don’t you? No one works for free and you shouldn’t either.
A lot of brands haven’t realized that writing copy and creating stunning images take time and a lot of work. If we don’t start showing them that, no one will.
You’ll be surprised by how much serious brands are willing to pay for your outstanding content! Try to start charging a small fee, then increase it with time.
Be real, be authentic, be you
As you know, there are millions of bloggers out there. Do you know what makes brands wanna work with you? Your audience and the content you create.
Your audience is not looking to read one more blog that sounds like all of the other ones out there. Be real, be authentic, show your personality, be you. Even if you think people won’t like it. The more real you are, the more relatable you become.
And that’s what people are looking for. Someone they can relate to, a story they can relate to.
The truth is, you’ll never be able to please everyone. No one is. So just be you and you’ll find your tribe, your people, your raving fans. People who are in love with you and the way you write, talk and share experiences!
And that’s who brands want to work with. Bloggers who create content that attracts an engaged audience.
Get paid to blog! Find brands and apply to work with them
In this whole year, I’ve worked with brands, I’ve developed a relationship with many influencer marketing agencies. This is my preferred way to work with brands.
I feel like it’s safe for me, for the brand, and for my content. The agency will ensure you make your money, as well as the brand gets what was promised to them.
I will share my favorite agencies to work with. Now, none of them are perfect. All of them have pros and cons, but I trust them and I still work with them.
Some, I like more than the others, but I’m not gonna go into details in this post. I will leave it for another one.
All of them are free to register with.
This post may contain affiliate links. You can read my full disclosure here.
My favorite Influencer Marketing Agencies to work with
IZEA: They pay really well. If you want to make money blogging, do sign up with them!
Linqia: There’s always a good amount of opportunities, especially with large and well-known brands. You get paid based on your work. It’s a pay per click system, but sometimes they have a separate rate for video or other content creation projects.
SocialFabric: They have a huge variety of collaborations to choose from and you get to see all of them and apply to the ones you want.
TapInfluence: It took me a long time to get my first collaboration with them, but once I did others kept coming my way. I like how much they pay.
RealClever: I’ve worked with them only a few times, but they also pay well and keep in touch with influencers all throughout the campaign. Great communication.
Soapbox Influence: Soapbox is my ABSOLUTE favorite. If you want to work with them as a blogger, you have to join the Megaphone Community in order to be able to do so. They have bloggers in their staff and if I’m not wrong, they were founded by bloggers, so they get us and truly value our work!
Register with them and make more money blogging!
For now, these are my favorite Influencer Marketing Agencies to work with.
They bring a lot of brands and collaborations my way, which helps me make more money blogging. It’s free to join them and it doesn’t hurt to try. Who knows? They might bring you a couple hundred dollars a month of a couple thousands of dollars.
I hope you find this post helpful. I’d love to know in the comments if you work with any agencies and what are your favorites! Why?