I really debated with myself on whether I should do a blogging report or not. Simply because I’m not where I want to be in my blogging journey yet. But you know what? If I keep waiting for the perfect moment, I will never get one done.
We always think that we’re not there yet. But seriously, we’ll never be there yet, because there will always be room for growth and improvement!
What I know is, someone out there, maybe even you are where I was a month ago or 2 months ago. I wanna make sure I don’t pass on the opportunity to share with you what I’ve learned and accomplished so far!
Before I show any metrics, I have to share the backstory!
I’ve been blogging since college, but always as a hobby! I didn’t even know I could make money with blogging until a couple years ago. I’ve had 4 blogs, with this being my 5th one.
I started Isabel Freitas Blog in June of 2016 as just another hobby blog. My Instagram account took off and I started being sought after to promote brands in sponsored posts, on social media and on the blog.
In May/June of this year, we decided to close a clothing business we had for several reasons, one of them being the fact that the blog + social media was showing to have a lot more money-making potential than the business! After this happened, I started studying about blogging every day non-stop! In those short few months, I learned more about the blog than I had learned in the whole 8 years of blogging as a hobby!
There’s so much I didn’t know and so much I have yet to learn! But I know that a lot of people have been blogging blind like I was before! If that’s you, I want to share with you every bit of info I learn in this amazing journey!
I’ve always been in love with writing and blogging, but I don’t think I was ever as in love as I am right now! This is a huge passion of mine, and I want to pursue it every day of my life!
I guess we’re good on the backstory, right? Let’s get to the report!
This post contains affiliate links. Read my full disclosure here!
As you can see below, I had 1255 pageviews in the month of August, which is really really low compared to thousands of bloggers out there! But what I’m doing today is comparing my own results in August of 2017 to my own results in July 2017, which is basically when I actually started putting a huge effort into the blog! I can say August is my second month blogging because, in truth, it’s the second month I’ve been blogging intentionally and knowing a little bit about what I’m doing.
The metrics for the month of August are circled in blue and the metrics for the month of July are circled in orange! You can see a growth of almost 400% in pageviews, almost 300% in total readers and new readers as well (which are referred to as users).
The bounce rate dropped by 1.74%, but I can’t wait to share September’s bounce rate improvement in next month’s blogging report! It’s blowing my mind. It improved in a way that it’s hard to believe! I’m speechless over it!!
In the graphic down below, you can see I had almost zero pageviews in the beginning of July all the way until before July 22nd. In the month of July, I was basically just studying and learning about blogging.
On July 21st I published my first post after a while (you can see that this is exactly when the pageviews started going up) and since then I kept posting several times per week. I’ve made significant changes since then, and you can see the spike in pageviews in the month of August. I will talk about the changes I made a little forward into this post!
Top 10 Posts
My top 10 blog posts for August are actually some of the most recent posts. I believe it has to do with the changes I implemented in my graphics, which certainly have a larger click-through rate than the previous ones!
Changes I implemented in the month of June, July, and August
Since this is my first Blog Report, I want to share the changes I implemented since the beginning (which I consider it the month of July, when I started being intentional about blogging).
I implemented several changes in the look of the website:
- Design and theme: I purchased the Genesis Framework and a new theme, the Brunch Pro Theme. They have a lot more functions than the free theme I used to have before. Not to mention, it looks 1000% more professional!
- Branding: I changed my profile picture (got professional ones taken by Distinction Studio), and logo.
- I merged my website from wordpress.com to a self-hosted website on wordpress.org (with Bluehost hosting). I explain why I did this in this post!
- I created a focus statement for the blog, which helps me write only about relevant topics. It helps me stay on the main purpose and focus on the needs and problems of my readers!
You can read all about these changes in detail, and how I created my new logo here.
One of the most important things I did in these months, was to seek professional help! I purchased a blogging course that taught me how and why I needed to make all those changes to the blog! Purchasing Building a Framework was a game changer. I not only learned actionable steps to implement now, but I’m also learning the “why” of each thing! This will allow me to have new ideas and implement them on my own in the future.
Abby Lawson, the creator of Building a Framework, also offers a FREE 10-day Blogging Quickstart course that is so worth it! I first did the 10-day Blogging Quickstart because it was FREE, and then I upgraded to Building a Framework.
#1. Networking and commenting on other blogs
One of my Marketing strategies is to network as much as possible. Participating actively in Blogging Facebook groups as much as I can, and reading fellow bloggers’ posts and commenting!
My favorite groups to network with other bloggers and to engage and participate in what they’re doing are:
- ProBlogger Community – Darren Rowse from ProBlogger
- Traffic Building Community – Rebecca Clements from Bex Creative
- Banking on Blogging – Stacey from The Soccer Mom Blog
- Blogging Network
When it comes to commenting on other bloggers’ posts, I like to read the entire blog post and comment with the heart! I don’t just comment to leave a link back to my site, but I comment when I truly enjoy the post and have something honest to say about it!
My opinion might resonate with someone else’s and this might awake some curiosity on them to come visit my blog. Who knows?
These are a couple of the blogs I love, follow, and comment on:
#2. Social Media
For a long time, I didn’t have a Pinterest account! Can you believe it? To be honest, I didn’t even know how to use it. I had downloaded it and created a personal account several times. Then, I’d end up deleting the app again and again because I just couldn’t figure out how to work it!
In the month of July, when I started studying about blogging, I discovered Pinterest is the number 1 source of traffic for many bloggers! That’s when I started learning about it and started putting all those lessons into practice! That first post (after a while without posting) on July 21, was the first one ever to have Pinterest-ready images!
I joined several group boards, got Boardbooster to schedule my pins, and guess what? Now that I know how to use it, I’m a huge fan of the platform!
With all the time I’m investing in the blog and Pinterest, I honestly haven’t spent nearly as much time as I used to on Instagram. I have still been posting and engaging with people but on a much smaller scale.
I think that to grow in what we really want and to take on new projects, other ones will suffer. Sacrifices are inevitable along the way. I love Instagram and I invested so much time to grow the following I have today! I’m grateful for it, but I have to let go a little bit in order to dedicate my time and efforts to the blog. That’s what I’ve been doing.
The month of August brought the highest income to the blog so far. I didn’t have as many side hustles as I was having on the other months, which allowed to me to focus more time on the blog! This resulted in a higher income!
This is my goal for the upcoming months, to focus my time and energy completely on the blog so I can truly take it to the next level!
Before you read this month’s income, I just want to point out that this income is a mix of social media and blog income. As I mentioned before, my Instagram has a larger following that I worked very hard to get, so it helps a lot when comes to sponsored posts (my main income stream right now).
I work with several different Influencer Marketing Agencies, so most of my sponsored posts come through them. You can register with them for FREE and start applying for collaborations and sponsorships right away!
- Sponsored Posts:
Social Fabric: $158.00
Social share (negotiated directly with client): $60.00
Sponsorships Total: $964.07
- Affiliate Income:
I’m still getting used to affiliate income and learning how to implement it on the blog. I just purchased a new course on the subject and I will be able to share what I learn in the future!
Grand Total in August: $974.07
The more I work, the more great results I get! I would love to be way ahead than I am right now, but I know one thing: Nothing comes without work. As we all know, blogging is not a get-rich-quick scheme and I wouldn’t expect anything other than having to work really hard to get where I want.
In the beginning, I knew nothing about blogging (and I still have lots to learn). I thought blogging was about me, but it’s not.
Now that I’m writing this and reflecting on it… it seriously couldn’t sound any more stupid! Blogging is about your readers and how you can help them! Not about you.
Blogging is about being vulnerable, sharing the real you, the real struggles that people can relate to. It’s about sharing useful content that has the power to impact someone’s life and help them grow in some way!
Why the heck would someone want to read the blog if it didn’t help them in any way? If you’re just getting started, I’m glad you’re reading this now. You can start your blogging journey, having a clear purpose and focus in mind. Knowing what it really means. Knowing that it’s not about you, but about the people who really matter, your readers! Without them, there’s no blog.